Last year the legendary psych-rock band The Flaming Lips released a limited edition album on a USB flash drive.
Sounds normal, except that the drive was buried deep inside a life-sized, lemon-flavored gummy human skull, inside a marijuana-flavored brain…you have to eat through the brain to reach the USB that holds four exclusive songs.
These were $150 each. Sold out.
Then they released a followup….in a gummi fetus. This is marketing.
You know I love treats…here’s one of their old songs. A classic.
The Flaming Lips – Yoshimi Battles The Pink Robots Pt. 1